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In the era of authenticity, consumers crave genuine connections with brands, fuelling the surge in influencer marketing. However, harnessing the power of user-generated content (UGC) carries both promise and peril for brand image. To successfully navigate these challenges, specialised tools that grasp the nuances and context of UGC are essential.

Learn how artificial intelligence (AI) can help with brand safety and the challenges that generative AI can pose. Discover the advantages of using specialised AI algorithms for monitoring content and analysing contextual factors.

Find out how AI and machine learning are changing the online landscape and learn practical tips for dealing with deepfakes and misinformation.

Take your brand safety strategy to the next level with Unitary’s unique Plug and Play solution. Without pre-training or extended deployment, you can gain pinpoint accuracy in areas where traditional object recognition fails. Learn how Unitary is revolutionising the world of content moderation for brand safety specialists.

Advancements in AI, specifically multimodal algorithms present a new avenue for content moderation teams and brand safety experts. These powerful algorithms process the different modalities of each piece of content, which means they can understand context, accurately and at scale.

According to ChatGPT the future of brand safety and content moderation is not so bleak, however new strategies must be implemented